5 UX Tips to Boost Amazon & Shopee Store Conversions

In the operation of cross-border e-commerce, many sellers encounter a common pain point: there is traffic, products have people clicking in to see, and even adding to the cart, but in the end, very few actually place an order, and the conversion rate remains low.

In many cases, the issue is not with the product itself, but rather with deficiencies in "page optimization" and "user experience."

If you are also worried about the conversion rate of your store, you might want to take a moment to look at the following 5 proven user experience optimization tips. They can effectively help you identify the issues, turning "traffic" into "orders."

1. Page Optimization - Turning "Look" into "Buy" Immediately

1. Efficient title + keyword layout

In Amazon or Shopee stores, the first sentence of the title is crucial. It is recommended to use the structure of "Product + Core Selling Point + Long Tail Keyword". For example: "Wireless Bluetooth Headphones - Noise-Canceling Design, 40 Hours Battery Life - Best Travel Headphones for iPhone and Android Phones". Here, "Best Travel Headphones for iPhone and Android Phones" is a long tail keyword that helps in being found in cross-border e-commerce searches.

2. High-quality main images and auxiliary images to enhance visual impact.

Images are the first impression. In the context of cross-border e-commerce, users have diverse languages, cultures, and aesthetics, so your product images need to be "understood in an instant." The main image should be clear, with a white background and the product centered, while supplementary images should showcase contextual use, functional details, size proportions, certification marks, and more.

In addition, leveraging the pain point of low conversion rates: many users leave after traffic comes in because the images are unclear, and users are not "immersed in the context." Using scene images (such as for home use/travel), comparison images (old vs. new models/competitor comparisons), and user photos (to enhance trust) can all boost purchasing desire.

3. Product Description and Video Explanation

The text description should follow three steps: "Identify the problem → Highlight the solution → Emphasize differentiation." In cross-border stores, users may not be familiar with your brand or products, so it's important to use simple language for quick understanding. It is recommended to separate paragraphs with subheadings.

Video descriptions are becoming increasingly important—data shows that poor mobile experiences lead to lower conversion rates. Inserting a one-minute usage demonstration video in the page description can significantly enhance trustworthiness.

4. Transparency of prices, shipping fees, and return policies

Many cross-border sellers experience user drop-off during the conversion phase due to "shipping costs + taxes + difficulties with returns." Page optimization must display this information as early as possible: whether shipping is free, the estimated delivery time, the return policy, and customer ratings. When users see this information, they will feel at ease, which naturally leads to a higher conversion rate.

2. User Experience Optimization - Reduce Churn and Increase Transactions

1. Simplification of the flow from entry traffic to the ordering path.

A typical low conversion pain point is: users find the process too complicated, the information input too extensive, and the payment methods inconvenient after entering the store. For example, on Shopee or Amazon pages, if users cannot quickly see "Add to Cart → Buy Now," they will drop off.

According to research, each additional step in the mobile checkout process decreases the conversion rate. Therefore, it is recommended that cross-border e-commerce stores try to:

Support local language/currency display (such as USD, EUR, GBP)

Support quick payment methods (PayPal, credit cards, regional payment methods)

The checkout process should have as few steps as possible, and users should not be required to navigate through multiple pages.

Display progress bars / remaining steps prompts to reduce users' feeling of being "lost".

2. Trust and Social Proof Mechanisms

In cross-border e-commerce, users often have trust barriers towards "unfamiliar overseas sellers." Therefore, incorporating social proof and review mechanisms into the user experience is crucial. It can highlight "1000+ positive reviews" and "five-star authentic photos" prominently on the product page, and ensure that ratings and reviews are clearly visible.

In addition, through technical means such as ToDetect browser fingerprint detection, it is possible to distinguish between genuine visitors and repeated/review fraud risks, thus ensuring the credibility of the evaluations.

3. ApplicationToDetect browser fingerprint detectionEnhancing the security and personalized experience.

For anonymous visitors who access your store but do not place an order, use ToDetect to identify their device fingerprints to understand whether they are returning visitors, whether they are using private mode, and whether they switch between multiple devices.

Based on the recognition results, display a "Welcome Back" message to returning users, along with exclusive discounts and recommendations for products they previously viewed but did not purchase, in order to improve the conversion rate.

Identify possible fake order/fraudulent visit behaviors to truly maintain the credibility of the rating mechanism.

This approach can enhance the feeling of "you are remembered" and "you are an important customer" from the user experience perspective, thereby reducing churn and increasing conversion.

4. Marketing Touchpoints and User Interaction Experience

Many cross-border stores fail to continue their operations after acquiring traffic. In fact, optimizing user experience also includes "interaction" and "re-marketing." For example, if a customer browses but does not purchase, pop-up windows or email reminders can be set up, but the premise is to ensure that user experience is not disrupted.

The page reflects tips for social proof and urgency such as "Still hesitating? 100 items sold" and "Only X items left, hurry up." However, the key is to ensure a smooth experience and not make users feel pressured.

At the same time, optimize page response speed, button size, and touch friendliness based on device type (PC/mobile/tablet). A poor mobile experience is a common pain point that leads to low conversion rates.

3. Summary of Typical Pain Points + Corresponding Optimization Suggestions

Pain Point Optimization Suggestions

Optimize page titles and long-tail keyword layout to improve relevance, as the keyword ranking is high but conversion is low after clicking.

The main image/auxiliary image attracts clicks but does not explain the usage scenarios, enhancing situational images, real shots, and detail images.

Simplify the checkout process for users who stay but do not place orders, support quick payment, and display shipping fees/return transparency.

Low user trust enhanced positive review display, use ToDetect for follow-up identification, showcase user sharing.

The conversion rate on mobile is particularly low. Optimize mobile page loading speed, make buttons user-friendly, and simplify the touch process.

Conclusion

In summary, improving the conversion rate of cross-border e-commerce stores (whether on Amazon or Shopee) hinges on "page optimization" + "user experience optimization." Page optimization ensures that users see you as "useful and trustworthy" at first glance; user experience optimization allows them to feel "comfortable, smooth, and trusting" throughout the browsing and ordering process.

ToDetect is a browser fingerprint detection tool that provides a new way for cross-border stores to identify anonymous visitors, enhance personalized services, and reduce the risk of fraudulent orders, making it a valuable technical aid to consider during times of low conversion rates.